ITS ALL ABOUT ZARA...
ZARA HAS MANY OBJECTIVES& STRATEGIES
OBJETIVES
1)To increase social media followers on Facebook, Twitter, Instagram and Pinterest
2) To engage with followers through Facebook posts, tweets, Instagram comments, and Pinterest repins, and likes to increase sales
3) To build brand personality and voice on social media
4) To use promotional campaign, advertising, guerilla marketing, and use the power of social media to spread awareness of the ZARA experience
STRATEGIES
1) Share your ZARA experience on social media through Facebook, Pinterest, and Instagram. Have specific hashtags.
2) Partner with bloggers to get traffic onto ZARA’s social media platforms
3) Guerilla Marketing to get exposure to ZARA
4) Give ZARA a personality through social media
ZARA ON SOCIAL NETWORKS ON PINTERESTAll you have to know about ZARA on social networks. ON SOCIAL NETWORKS Facebook fans: + 16 millions likes & 92 000 talking about it. Google: 186 millions of results. Pinterest: more than 21 000 subscribers. 21 648 subscribers on Pinterest Twitter: 171 000 followers. TRENDS ON INTERNET
TRENDS ON TWITTER - 27th FebruaryFACEBOOK : 16 M FACEBOOK : 92 000
ZARA POSTS ON FACEBOOK : CATEGORIES OF BRAND’S POSTSAverage engagementComments : 335Likes : 15 238Shares : 810 INDEX OF ACTIVE CONVERSATION RESPONSE NATURE TO BRAND’S POSTS
FAN POSTS ON FACEBOOK : CATEGORIES OF FAN’S POSTSAverage engagementComments : 0.38Likes : 0.32Shares : 0 CUSTOMER CARE INDEX CATEGORIES OF BRAND’S COMMENTS
CONCLUSIONCONCLUSION & RECOMMENDATIONS + -Zara has a good Facebook impact : Zara could be more reactive.- quantitatively & qualitatively No communication about social branding.- very active No customer care posts.- good contents Recommendations : To hire a community manager team. To diversify its content. Communicate more about social brand topics. Infotainment more its community.
OBJETIVES
1)To increase social media followers on Facebook, Twitter, Instagram and Pinterest
2) To engage with followers through Facebook posts, tweets, Instagram comments, and Pinterest repins, and likes to increase sales
3) To build brand personality and voice on social media
4) To use promotional campaign, advertising, guerilla marketing, and use the power of social media to spread awareness of the ZARA experience
STRATEGIES
1) Share your ZARA experience on social media through Facebook, Pinterest, and Instagram. Have specific hashtags.
2) Partner with bloggers to get traffic onto ZARA’s social media platforms
3) Guerilla Marketing to get exposure to ZARA
4) Give ZARA a personality through social media
ZARA ON SOCIAL NETWORKS ON PINTERESTAll you have to know about ZARA on social networks. ON SOCIAL NETWORKS Facebook fans: + 16 millions likes & 92 000 talking about it. Google: 186 millions of results. Pinterest: more than 21 000 subscribers. 21 648 subscribers on Pinterest Twitter: 171 000 followers. TRENDS ON INTERNET
TRENDS ON TWITTER - 27th FebruaryFACEBOOK : 16 M FACEBOOK : 92 000
ZARA POSTS ON FACEBOOK : CATEGORIES OF BRAND’S POSTSAverage engagementComments : 335Likes : 15 238Shares : 810 INDEX OF ACTIVE CONVERSATION RESPONSE NATURE TO BRAND’S POSTS
FAN POSTS ON FACEBOOK : CATEGORIES OF FAN’S POSTSAverage engagementComments : 0.38Likes : 0.32Shares : 0 CUSTOMER CARE INDEX CATEGORIES OF BRAND’S COMMENTS
CONCLUSIONCONCLUSION & RECOMMENDATIONS + -Zara has a good Facebook impact : Zara could be more reactive.- quantitatively & qualitatively No communication about social branding.- very active No customer care posts.- good contents Recommendations : To hire a community manager team. To diversify its content. Communicate more about social brand topics. Infotainment more its community.
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